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Marketing Communications Management
Providing services outside the IT area
Client: International financial services firm
Technologies Used: Various Technologies
Services Provided: Contract Staffing, Professional Services
Tasks: Project Management
Challenge:
This international company recognized the need to increase market penetration and revenue streams on a global scale. To achieve this goal, the new strategy included an all-encompassing marketing promotional plan to lift brand experience and to target prospects through technology commercialization and communications.
While this client uses NetEffects for IT contract staffing, the opportunity for this marketing position was viewed as a new segment and a growth opportunity.
Solution:
NetEffects identified an executive consultant who led other Fortune 100 companies—a consultant that had the marketing strength needed to drive the core business, develop new processes, and to launch global technology solutions for the financial services firm.
Because of past expertise, the consultant was well suited for this engagement and readily provided targeted customer solutions that were results-driven.
Result:
The consultant quickly became an integral part of the team and has met the expectations of the client. The 6-month engagement turned into a much longer assignment.
The corporate environment welcomed the change and has experienced a lift from the promotional activity. Today the "start-up" organization is constructing a robust marketing arsenal to gain a competitive edge. The results provided a win-win growth opportunity for all!